Why is Amazon leveraging laboratory testing as part of their Frustration-Free Packaging program?

Why is Amazon leveraging laboratory testing as part of their Frustration-Free Packaging program?

As stated in Amazon’s letter to its vendors “Packaging is a critical component of providing a great customer experience and an important part of our sustainability mission at Amazon.”  You can read the full letter as well as FAQ’s at AboutAmazon.com under “Frustration-Free Packaging Vendor Incentive Program FAQ’s” at the following link: click here